Blume Honey Water Logo + Packaging Redesign
Incorporating their existing Honey Bee icon with refreshed typography to emulate the unique pattern of flight that is specific to the honey bee, called a waggle, we brought a conceptual and playful new twist to their name while hitting our mandatory.
Logo Before + After
Packaging Redesign
In addition to refreshed branding, we redesigned their packaging to fit a new bottle shape.
Packaging Renders
Sometimes a concept dies but you still love it so you share. Enjoy.
Blume Honey Water
Blume Honey Water is a refreshing natural beverage that ineeded to enliven its brand and packaging. Initially tasked to create entirely new concepts, and despite results from Neisen testing, the client chose to stay closer to their previous identity and made it mandatory to use a few existing assets such as their honey bee illustration.
Designers: Lori Benoy, Briana Auel
Creative Directors: Briana Auel, Seamus Culligan
Agency: Avenue C / Portu Sunberg